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U.S. Hispanic
Market
MR&A conducts
research among Hispanics in every major city in the United States.
MR&A uses a proprietary research design to identify the Level
of Acculturation (LOA)®.
The LOA® is a rating scale based on questions of usage and proficiency
in Spanish and English languages and media
preference among Hispanics/Latinos.
The Hispanic/Latino market is sub-segmented as follows:
• Spanish Language Dependent
• Spanish Language Preferred
• Bilingual
• English Language Preferred
• English Language Dependent
United
States Population Projection and Hispanic Impact
Why The Hispanic
Population Will Increase Faster Than Other Segments?
There are two
major reasons why the Hispanic population will increase at this
fast pace: immigration and large families.
Hispanic
Profile
Hispanics living in the U.S. tend to maintain their culture, i.e.
language, family values, food preparations, traditional customs
and festivities.
The Spanish language will not only be maintained, but will increase
in popularity and it will be “cool” to be bilingual. The
demand for Spanish/English speakers will increase.
Hispanics living in the U.S. will take advantage of the two cultures:
The American culture with its technology/comfort and the Hispanic
culture with its language and traditional customs.
United
States Population Projection and Hispanic Impact
| Year |
2006 |
2010
|
2015 |
2020 |
2025 |
2030
|
2035
|
2040
|
2045 |
2050 |
Total
Population
(Millions) |
290.2 |
299.8 |
312.3 |
324.9 |
337.8 |
351.0 |
364.3
|
377.4 |
390.4 |
403.7 |
| Median
Age, Total |
37.4 |
37.9 |
38.6 |
39.2 |
39.7 |
38.9 |
39.1 |
39.0 |
39.8 |
38.8 |
Hispanic
Population
(Millions) |
39.3 |
43.7 |
49.3 |
55.2 |
61.4 |
68.2 |
75.3 |
82.7 |
90.3
|
98.2 |
| Median
Age, Hispanic |
27.1 |
30.5 |
31.2 |
31.9 |
32.5
|
29.8 |
30.3 |
30.8 |
31.3 |
35.1 |
| Percentage
of Hispanics |
13.5 |
14.5 |
15.3 |
17.0 |
18.2 |
19.4 |
20.7 |
21.9 |
23.1 |
24.3 |
- Source: U.S.
Bureau of the Census and Meneses Research & Associates
MR&A
conducts full service data collection in any city in Latin America.
MR&A uses
a proprietary design to identify relevant Social Economic Segments
(SES) for each country. In addition, these SES are applied across
Latin America for uniform research results.
MR&A conducts
research in:
• Argentina
• Guatemala
• Bolivia
• Mexico
• Brazil
• Panama
• Chile
• Peru
• Colombia
• Puerto Rico
• Costa Rica
• Uruguay
• Ecuador
• Venezuela
• El Salvador
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