Crudo Restaurant
1953 India St, (Little Italy)
Wednesday, January 24, 2007
La Sonrisa Latina and Meneses Research Presents:

1. The SD Hispanic Consumer: Media Preference/Real Estate Issues ("Ask Hispanics" 2006)
www.menesesresearch.com/publications.htm
5:30 pm Registration/Network Happy Hour (FREE SD MAP with zip code concentration of Hispanics)
6:30 pm Presentation (Walter E. Meneses)
7:00 pm Questions and Answers

2. Salsa Dance Class, Open Dancing and Show
7:30 pm Salsa Dance Class by Tony and Maria Caligagan
8:30 pm Open Dancing
9:30 pm Dance Presentation - Alma Latina Kids, Salsa Inferno
10:00 pm Open Dancing - Ritmo Caribe, Manny Cepeda
11:00 pm Dance Presentation - Positive Energy
11:30 pm Open Dancing
1:00 am Close

All proceeds will be donated to Dancing After school, a non-profit organization
providing free dance classes to 4-6th graders in the San Diego area. . (www.dancingafterschool.org)

Cover $10 with reservation, reply this email to Walter Meneses,
wmeneses@aol.com or call 619-301-5620
$15 at the door.

Can’t Attend?
Your donations are tax deductible!
Please send them to:

Dancing After School
1996 Frankfort St
San Diego, CA 92110

501 c 3 # 35-2270419
619-200-7124
619-301-5628

www.dancingafterschool.org

“Real Estate Issues for the Hispanic Consumer in San Diego”
Key Topics of the Seminar: To identify the level of awareness among renters of special programs to help first time homebuyers purchase a home; To identify perceived barriers to homeownership among the Hispanic consumer; To identify how the Hispanic consumer obtains information about home loans. If you business is in Real Estate, this seminar is for you

Welcome: Real Estate Agents, Loan Officers, Developers, Property Managers and all related industries.

Save either date:
Monday, August 28, 2006 or
Thursday, September 7, 2006.
Click here for flyer.

Thurdsay December 16, 7pm, presentation of "Ask Hispanics" Media Preference 2004. Click here for flyer.

November 18, 2004 , Breakfast Seminar.

At the Hilton Mission Valley , 901 Camino del Rio South, San Diego , CA

New Market Research Study: "Ask Hispanics" Consumer Profile and Media Preference SD 2004

PAST PRESS RELEASES

Press Release October 8, 2003: MENESES RESEARCH & ASSOCIATES PRESENTS RESULTS TO ENTHUSIASTIC PROFESSIONALS EAGER TO COMPREHEND & IDENTIFY HISPANIC LATINO MARKET TRENDS & INFLUENCES

Identifying Key Factors & Market Characteristics among the Hispanic Teen Sector  

SAN DIEGO – October 8, 2003 – Meneses Research & Associates, a local trans-cultural marketing research firm, announces the success of their event, “Hispanic – Emerging Market” Seminar 2003 , presented in September. The luncheon hall was packed with business professionals and entrepreneurs, of various industries, eager to gain valuable knowledge about the research results and factors that influence the Hispanic Latino market. The presentation included results and influences in various sectors and industries. Meneses Research & Associates specializes in offering fundamental and significant market intelligence, and material trends and findings to clients and organizations. They also contribute great knowledge and guidance in working with the US multicultural and diverse marketplace.

Meneses Research & Associates recently conducted a survey of Hispanic teens, ages 12-17, the first ever undertaken in San Diego . Study results were presented at the seminar and are now available in a report compiled by Meneses Research & Associates called, “Ask Hispanic Teens.” Research included a variety of relevant issues and matters important to teens, including their influence on purchasing decisions and brands, language of preference, media preference, and means of available income as well as their buying power and material interests. Some interesting results include:

•  57% of teens polled have a cell phone
•  92% preferred to listing to the radio in BOTH languages
•  89% preferred to watch TV in BOTH languages
•  60% of these teens own a computer at home
•  80% of these computer owners have a connection to the internet
•  44% of these teens have their own email address
•  39% began to have sex under the age of 15

The seminar was sponsored by The Hispanic Business Directory , a listing of San Diego companies with expertise to serve the Hispanic market, which was also launched at the event and provided to all attending guests. The luncheon seminar filled the conference hall with enthusiastic listeners, as the presenters revealed market characteristics and trends regarding their professional experiences and pertinent knowledge with the rapidly emerging Hispanic Latino market in San Diego and the available consumer buying power of over $12 billion and influence among the Hispanic teen sector.

Other interesting teen purchasing decisions, preferred brands and, miscellaneous results revealed:

•  97% of these teens report to have a lot or some influence over where to shop for clothes
•  90% of these teens report to have a lot or some influence over of which fast food restaurant to visit
•  87% of these teens report to have a lot or some influence over which sound system, stereo, or DVD brands to buy
•  79% have pride of their Hispanic heritage and 80% feel it is “cool” to be bilingual
•  21% smoke cigarettes
•  29% would like to volunteer in the military
•  17% would like to be a medical doctor.

Avid attendees were intent on gaining specifics regarding their particular industries. During a final Q & A session, Meneses Research & Associates proved their professionalism and capabilities, in providing on the spot answers, key input and offered additional research results available in several reports conducted by their firm. Copies of the study “Ask Hispanic Teens” San Diego 2003 can be order for $295. Please contact 619-276-5335 or e-mail ask@menesesresearch.com.

Meneses Research & Associates (www.menesesresearch.com) is a leading market research firm specializing in the Hispanic and Latin market. Research covers both the U.S. Hispanic market and the international Latin American market. Meneses Research & Associates works with clients of all sizes to gather valuable information that better enables them to understand their market, communicate better, and sell more of their product or service. Meneses Research & Associates is headquartered in San Diego , CA .

Press Release September 8, 2003: SAN DIEGO BUSINESS JOURNAL PRESENTS MENESES RESEARCH & ASSOCIATES WITH THE MULTICULTURAL HERITAGE AWARD

- Award Recognizes Meneses Research & Associates Outstanding Support and Commitment -

SAN DIEGO - September 8, 2003 - Meneses Research & Associates, a local trans-cultural marketing research firm, today announced that the company has been selected by the San Diego Business Journal, a full-scale communications company, combining publishing, broadcasting and special events, as the recipient of the "Multicultural Heritage Award." The award is in recognition of Meneses Research & Associates' significant contributions and commitment to multicultural diversity in San Diego.

"We accept this award with much appreciation and commitment to our community," said Walter Meneses, president of Meneses Research & Associates. "As a key player in the San Diego business community, we are proud to be recognized for our leadership and dedication in ensuring only the highest quality of service support toward multicultural diversity. We hope to continue our strong partnerships and expand markets together."

An example of the type of research Meneses Research & Associates conducts is a recent survey of Hispanic teens, ages 12-17, the first ever undertaken in the San Diego area. Results of the study will be presented at a luncheon seminar, Hispanic - Emerging Market 2003, September 18th at the Hilton hotel in Mission Valley. The seminar is sponsored by The Hispanic Business Directory, a listing of San Diego companies with expertise to serve the Hispanic Market. Registration for the luncheon seminar is $75. Other topics to be presented include "Advertising Effectively to Hispanics" and the "Hispanic Psychographics and Demographics." "We enjoy analyzing the findings from our interviews and market research, and processing the data into valuable information for the business community who desire to understand better this $11.6 billion consumer purchasing power in the San Diego region alone," said Meneses.

Meneses Research & Associates (www.menesesresearch.com) is a leading market research firm specializing in the Hispanic and Latin market. Research covers both the U.S. Hispanic market and the international Latin American market. Meneses Research & Associates works with clients of all sizes to gather valuable information that enables them to better understand their market, communicate better, and sell more of their product or service. Meneses Research & Associates is headquartered in San Diego, CA.

Press Release June 24, 2003: Hispanic Teens… what do you know about them?

San Diego, CA - Meneses Research & Associates, a local Transcultural Marketing Research firm will conduct a survey among self-identified Hispanics from ages 12 to 17. MR&A will conduct 450 personal interviews during July and August 2003. The objective of this study is to answer some of the following questions:

Influence on Purchasing Decision at Home. To what degree do teens influence their parent's decision on the selection of products and services? What product and services are the most influenced by teens? Where do teens learn about these products and services?
Assimilation/Acculturation. Identify the level of acculturation among Hispanic Teens.
Language preference at home, school and peers. How "cool" is it to be bilingual?"
Hispanic Culture. Perceptions to preserve their Hispanic Culture.
Media Usage. Consumption and preference of Spanish and English language media: newspaper, radio, TV. Crossover of Spanish programs and advertising commercials in Spanish in the main stream and English programs and advertising in Spanish language media.
Brand Preferences: Fast Food, Computers, Cell Phones, Clothing.
Attitude Towards being Hispanic/Latino. How "cool" is it to be Hispanic/Latino? How proud? How attached are Hispanic Teens to the Hispanic/Latino Culture? Data tabulated by Born in the U.S./living more than 10 years in the U.S. vs Outside/ living less than 10 years in the U.S.
Education/Careers/Future. Preferred professions. Intention to join the Military. Importance of higher education.
Health Issues. Smoking tobacco. Alcohol. Peer pressure. Their perception about the usage of drugs, piercing, tattoos, dieting and exercise.

Results from this study will be presented in a lunch seminar "Hispanic - Emerging Market 2003" at the Hilton, San Diego Mission Valley on September 18, 2003. If you would like to suggest additional questions for "Ask Hispanic Teens" please contact 619-276-5335 before July 18, 2003. Email:ask@menesesresearch.com

If you are ready to order your copy, please complete the following order form and fax, email, call or mail to Meneses Research & Associates, 1996 Frankfort St., San Diego, CA 92110:

Name: __________________________________ Company: __________________________________
Address: ______________________________ City: _____________ State:_______ Zip: ____________
Telephone: ____________________ Fax:__________________ Email: __________________________
Regular price $295 per copy of the "Ask Hispanic Teens" San Diego 2003 after August 30th 2003.
(  ) Order before July 30th and will include a lunch seminar (Sept. 18, 2003. Value $75) for one person.
(  ) Order before August 30th at a discounted price of $245.

Press Release November 20, 2002: Advertising to Hispanic/Latino Consumers in San Diego?

San Diego, CA - Meneses Research & Associates, a local Transcultural Marketing Research has released "Ask San Diego" Media Report 2002. 678 self-identified Hispanic/Latino consumers over the age of 18, where interviewed during the month of October 2002. The objective of this study was to identify the preferred radio stations, print publications and television channels/programs by the Hispanic consumer. Marketers could utilize those channels to effectively communicate to this growing market - the San Diego Hispanic/Latino market.

At the "Ask San Diego" Media Report 2002 you will find:

• Most preferred Spanish language radio station in San Diego by Hispanic/Latino consumers. A complete demographic description of radio listeners of the top five radio stations identifying by: Age, Income, Level of Acculturation, Marital Status, Employment and Gender.
• Most preferred Spanish language TV Station/TV Program by Hispanic/Latino consumers. A complete demographic for each major TV station.
• Newspapers, magazines, periodicals most read by Hispanic/Latino consumers in the last 30 days. A complete demographic for each of the top 8 publications.
• Complete demographic of the Hispanic/Latino consumer in San Diego. Incidence on ownership/possessions of financial products, home appliances, automobiles, etc.
• Purchase intent for: Personal computer, house and new car.
• San Diego map showing concentration of Hispanic/Latino consumers by Zip Codes.

Results from this study will help marketers to better reach the Hispanic/Latino consumer. Request a FREE copy of the Table of Contents of the "Ask San Diego" Media Report 2002. For additional information about our reports please call (619) 276-5335
Email: ASK@MenesesResearch.com

Press Release July, 2002: Discover the consumer profile of Tijuana residents that cross the border and spend more than US$2.5 billion dollars in San Diego.

San Diego, California (July 22, 2002). Meneses Research & Associates (MR&A); a transcultural marketing research company based in San Diego, conducted a survey in San Diego/Tijuana during the month of June/July, 2002 for their
"Ask Tijuana" ® Report - 2002.

The objective of this study is to provide a report with the latest, up to date information about consumer residents in Tijuana, Mexico that cross the border and spend over $2.5 billion dollars in San Diego. The report includes demographics, media preference and attitude; ownership, shopping habits, purchase intent and product usage.
The data collection methodology was person-to-person interviews. The total sample size included 450 randomly selected individuals over age 18 that cross the border at least once a month for work, entertainment or shopping. Half of the interviews were conducted with males and the other half with females.
The "Ask Tijuana" ® Report - 2002, identifies the following:
• Most popular media used by this group of consumers
• Most popular newspapers, weekly or periodical publications they read frequently
• Preferred radio stations
• Usage of the Internet
• Purchase intent of automobile, computers, house
• Cellular phone expenditure, and much more.

The results of the survey are found in the "Ask Tijuana" ® Report - 2002. Highlights of this report were presented by Walter E. Meneses founder of Meneses Research & Associates in a seminar held on July 16, 2002 at Café Sevilla, 555 Fourth Ave, San Diego, CA. Additionally, MR&A published the "Ask San Diego" Report - 2001 on December 2001. This report compares similarities and differences between the Hispanic/Latino and Non-Hispanic/Latino consumers. It provides the latest figures on population and density of Hispanic/Latino consumers in San Diego. In the "Ask San Diego" Report - 2001, Meneses Research & Associates utilizes a battery of questions to determine the Level of Acculturation (LOA®) among Hispano/Latinos. LOA® is a rating scale based on questions of usage and proficiency in Spanish and English languages and media preference.

To order the "Ask San Diego" ® Report- 2001 ($295) and/or "Ask Tijuana" ® Report - 2002 ($295), please call 619-276-5335. You may order both reports and have a complete profile of Hispanic/Latino spending in San Diego for only $395.