Press Releases

May 22, 2006

Contact: Walter E. Meneses, Meneses Research & Associates, 619-276-5335

“Real Estate Issues for the Hispanic Consumer in San Diego”

Key Topics of the Seminar: To identify the level of awareness among renters of special programs to help first time homebuyers purchase a home; To identify perceived barriers to homeownership among the Hispanic consumer; To identify how the Hispanic consumer obtains information about home loans.

If you business is in Real Estate, this seminar is for you

Welcome: Real Estate Agents, Loan Officers, Developers, Property Managers and all related industries.

San Diego - Meneses Research & Associates, a multicultural marketing research firm since 1995, announces a new study "Ask Hispanics" Real Estate Issues 2006. For this study we will be conducting 800 interviews (telephone and face-to-face) among self identified Hispanics age 18+, across San Diego County during June and July 2006. There are almost ONE Million Hispanics in San Diego County and 69% are renting a home (“Ask Hispanics” San Diego 2004). Results will be presented by Lic. Walter E. Meneses, President of Meneses Research & Associates.

SEMINAR: Learn what you will need to capture your share of this market.

Save either date:
Monday, August 28, 2006, or
Thursday, September 7, 2006

Monday, August 28, 2006
Lunch Seminar
Chuey’s Restaurant, 1901 Main St, San Diego, CA 92113
11:00 am Registration/Networking
12:00 pm Seminar/Lunch
1:00 pm Open discussion – Q&A
1:30 pm Closed

Cost: $40 per person includes lunch with reservation. At the door $50

Thursday, September 7, 2006
Seminar
University of San Diego
Manchester Conference Center
5998 Alcalá Park, San Diego, CA 92110

9:00 am Registration/Networking
10:00 am Seminar
11:00 am Open Discussion – Q&A
11:30 am Closing
Cost $40 per person with reservation. At the door $50

Copy of the report: $295, order before July 15 and save $50

Your question in the survey: $495 per question (not to be publish in the report)

Register TODAY (LIMITED CAPACITY) Email: walter@menesesresearch.com

Telephone: 619-276-5335 – Fax: 619-276-7330

Click here for Hispanic real estate seminar flyer

Re: “Ask Hispanics” San Diego 2004 – Consumer Profile and Media Preference.

Meneses Research & Associates will interview 1000 Hispanics/Latinos throughout San Diego County during September-October 2004.

Do you have a question that you would like to ask the Hispanic/Latino consumer? This research study gives you the opportunity to ask one or more questions about your product or service. Responses to your questions will be tabulated and presented in a report with demographics, media preference, language preference and psychographics. Your questions are proprietary and will not be published in the above report. The cost per question is $495.

Calendar
September 20, 2004 - Last day to receive your questions
September 24 to October 25, 2004 - Data Collection
November 18, 2004 - Breakfast Seminar and Presentation of Results
Video Presentation with Actual Interviews of Hispanic Consumers

Breakfast/Seminar
7:00 am Registration/networking – Hilton San Diego Mission Valley, 901 Camino del Rio South.
7:30 -8:30 am Breakfast presentation

Prices
$495 per question, if you would like to ask Hispanic consumers of San Diego a question.
$295 per copy of “Ask Hispanics” San Diego 2004 – Consumer Profile and Media Preference.
$25 per person (early registration before Sept. 15, 2004) for a breakfast seminar - highlights of the “Ask Hispanics” San Diego 2004. Limited capacity. After September 16, 2004 $35.

Specials
Order a question ($495 each) or a copy of the report ($295 each) before September 15, 2004 and get one free pass to the breakfast seminar on November 18, 2004.

Best regards,

Walter E. Meneses

MENESES RESEARCH PUBLISHES RESULTS OF
"ASK U.S. HISPANICS" MEDIA PREFERENCE STUDY 2004

Comprehensive Study Analyzes Nationwide Preferences in Language and Media to Determine the Level of Acculturation(LOA®) of over 40 million Hispanics in the U.S.

SAN DIEGO - Meneses Research and Associates, a local transcultural marketing research firm, announced the results of its "Ask U.S. Hispanics" Media Preference 2004 study. The study conducted from March 11 to April 4, 2004 involved 1,001 interviews across 19 markets among U.S Hispanic consumers over the age of 18. This report was aimed at determining media preferences in radio, television and print. Additional information is available such as up to date demographics, purchase intent for a house, brand new car and computer, as well as the language preferred by Hispanics at home, at work and with friends. Media consumption in Spanish and/or English was one of the factors used to determine the Level of Acculturation (LOA®) of the over 40 million U.S. Hispanics. All data will be presented by the Level of Acculturation and Market Areas. Additionally, this report will include top line findings from previous reports: "Ask Hispanic Teens" (Ages 12-17) and "Ask Tijuana" (Tijuana residents that cross the border and spend $2.5 billion in San Diego 2003).

"The Hispanic market is a growing consumer force in the United States," said Walter Meneses, President of Meneses Research and Associates (MR&A). "The ability to understand media preferences among Hispanics, and the rationale behind those choices, allows marketers to effectively identify the most successful vehicles for reaching their audience. Everything boils down to COMMUNICATION: how to reach this market effectively, understanding their culture, attitudes and beliefs."

Some of the findings are:

Cable
• Cable penetration by Market Areas: Highest East Coast 57%, Lowest Texas 41%

Television
• 89% watch Spanish language TV; 29% watch "all the time" and "most of the time"

Radio
• 87% listen to the radio in Spanish; 46% listen "all the time" and "most of the time"
• Preferred type (format) of music to listen to

Print
• 70% preferred to read newspapers or publications in Spanish

In addition to specific media preferences and language, the study also identified usage and ownership of:
• Personal computer
• Checking account
• Money transfer services
• Cellular phone - pre-paid/ Monthly Expenditure/Carrier
• DVD player
• Satellite dish
• Connection to the internet

Purchase intent (next twelve months) to purchase a:
• Brand new car
• Cellular phone
• New computer
• House
• Home improvement (spend more than $2,000)

Identified:
• Registered voters
• Political affiliation
• Preferred candidate for U.S. President (Among Hispanic registered voters:
John Kerry 35.6%, George Bush 30.5%, undecided 33.9%)
• Attitudes and perceptions on Spanish language advertising

The five sub-segments of the U.S. Hispanic applying MR&A's Level of Acculturation LOA® model are:
Spanish Language Dependent 28.1%
Spanish Language Preferred 25.4%
Bilinguals 26.1%
English Language Preferred 12.5%
English Language Dependent 7.9%

The comprehensive study also outlined critical demographic information.
Copies of the study are available for $595 after May 27, 2004. Order before May 26, 2004 for $295. To order the study or for additional information, please contact 619.276.5335 - E-Mail Meneses Research.